I see the insurance company is “Lloyds of London” but who are they?

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Lloyds of London is the oldest insurance company in the world! It began in Lloyd’s Coffee House, opened by Edward Lloyd in around 1688 on Tower Street in the historic City of London. In fact it’s not a traditional insurance company but is a corporate body governed by the Lloyds Act of 1871 within which multiple financial backers come together to pool and spread risk. Lloyds underwriters have provided insurance in Canada since before confederation.  In 2014, Lloyds held approximately 19% of the commercial insurance market share in Canada and are currently rated A+ by Standard and Poor’s, a watchdog that monitors the financial strength of companies.